Screentime
Netflix Chooses Microsoft as Partner for Lower-Priced Service With Ads
- Microsoft generated $10 billion in advertising sales last year
- Netflix to offer a lower-priced service with ads this year
This article is for subscribers only.
Netflix Inc. selected Microsoft Corp. as the technology and sales partner for its new advertising-supported streaming service, a key step in its effort to reignite subscriber and revenue growth.
Netflix plans to sell a cheaper, advertising-supported alternative to its flagship streaming service by the fourth quarter of this year. People who already subscribe won’t see the ads -- those will be for customers signing up for the new tier.